Sinan Mısırlı, Vice President Responsible for Business Development at Dedeman Hotels & Resorts International, detailed their innovations, future goals, and sustainability efforts in MAG Business.
Explaining that Dedeman has adopted an active growth strategy in recent years, Sinan Mısırlı stated, “Our main goal is to proudly fly the Dedeman flag in every province of Türkiye and various countries around the world. As a local brand, while serving every corner of our country, our vision is to exist globally with our quality standards and hospitality approach. Currently, we have a total of thirty-eight hotels in operation, five of which are abroad. We have sixteen new projects with signed contracts and preparations for opening underway. We aim to increase the number of hotels with completed signature stages and active operations to one hundred by the end of 2025. We are continuously developing our business development strategy and all other activities with the goal of becoming ‘everyone’s and every generation’s Dedeman’.”
Discussing future goals, Sinan Mısırlı said, “With our new brands, our primary goal is to continue our growth journey as a brand that children and young people will enjoy choosing. In addition to our goal of having one hundred hotels in Türkiye by the end of 2025, we also aim to establish a presence globally as a Turkish brand. One of our main objectives is to establish this presence on solid grounds. Currently, we have a total of five hotels operating under different brands in Uzbekistan Navoi, Kazakhstan Öskemen, Kazakhstan Almaty, and Erbil. We see potential in the Turkic Republics and continue our efforts in these regions. Finalizing our ongoing projects in Russia, Germany, Cyprus, and the Balkan countries is also among our primary goals. We aim to increase the number of countries we serve to ten by the end of 2025, without slowing down our global projects. The Middle Eastern countries are also under our close watch. Our vision is to be ‘everyone’s Dedeman’ both in Türkiye and globally, and we will actively continue our journey towards this goal,” he concluded.
