The Ministry of Culture and Tourism has frequently highlighted "record-breaking" tourism figures in recent reports, with some industry representatives praising the sector's positive trajectory. However, the updated MTP for 2025 and 2026 reflects a downward revision in the country’s tourism revenue goals.

Mehmet Nuri Ersoy accused of benefiting his own company Mehmet Nuri Ersoy accused of benefiting his own company

When comparing data from the 2024-2026 MTP with the newly announced 2025-2027 program, the tourism revenue target for 2024 remains unchanged at $59.6 billion. However, the 2025 target has been lowered from $64.7 billion to $63.6 billion, and the 2026 target has been adjusted down from $71.3 billion to $68.7 billion. For 2027, the tourism revenue target is set at $74.1 billion.

Travel income targets also reduced

The MTP also revealed reductions in the travel income targets. The goal for 2025 was revised down from $57 billion to $56.1 billion, while the 2026 target decreased from $62.8 billion to $61.5 billion. The travel income target for 2027 is now set at $66.4 billion.