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Shifting sands in Mediterranean tourism. Greece gains ground over Türkiye. Holidaymakers are increasingly opting for Greece over Türkiye as inflation and steep taxes on alcohol take a toll. Samos, one of the Greek islands offering visa-free holidays to Turkish visitors, is seeing a surge in tourism. We have compiled the English newspaper's report on the subject for you.

Tourism woes in Türkiye

Hoteliers and restaurateurs in Türkiye are facing a challenging season. High inflation, overly optimistic pricing by the hotel sector, and an increase in visitors to neighboring Greece have resulted in a sluggish summer for Turkish tourism. A hotel and villa owner from Kalkan on the Turquoise Coast noted that bookings have been significantly affected by high prices, with occupancy often around half full.

Domestic tourists flock to Greece

An unexpected drop in foreign visitors has been compounded by domestic tourists defecting to Greek islands. Greek authorities' decision to allow Turkish visitors to obtain a seven-day visa on arrival to 10 islands has made destinations like Rhodes, Samos, and Kos more attractive. The lower cost of alcohol in Greece, compared to Türkiye's high taxes, is a significant factor.

Rising costs in Türkiye

High inflation rates in Türkiye have made vacations more costly. The price of raki, a popular Turkish alcoholic drink, is significantly higher than ouzo in Greece. This price disparity is driving Turks to seek more affordable holidays abroad. Engin Ceylan of the Association of Turkish Travel Agencies (Tursab) acknowledged that vacationing in Türkiye has become more expensive due to inflation.

Tourism industry responses

In response to the downturn, some Turkish hotels have drastically reduced prices to attract visitors. Larger all-inclusive hotels are offering significant discounts, with packages available for less than £900 per person for a week's stay. Independent travelers can find affordable accommodation and meals in less touristy areas.

Despite these efforts, the overall cost of holidaying in Türkiye has increased, making it less appealing compared to more affordable Greek alternatives.