Highlighting the need for diversified approaches to Türkiye's tourism destinations, Oya Narin stated, "We need configurations like year-round living, residences, archaeology, and culture. A 360-degree approach is necessary."

"We expect 1,000 participants at TIF this year"

Speaking to Ekonomim writer Vahap Munyar, Oya Narin emphasized Türkiye’s significant progress in tourism. With $150 billion in investments over 45 years and over 2 million bed capacities, Türkiye has become the seventh-highest tourism revenue generator globally, with annual earnings of $55–60 billion.

Narin stressed that tourism begins with investment and outlined the goal of attracting more international tourism investors to Türkiye. Regarding the Tourism Investment Forum (TIF), to be held in Istanbul, she added, "Major groups from global hotel chains, hoteliers and international investors will participate the event. The first year saw 250 attendees; last year, the number rose to 800. This year, we expect over 1,000 participants."

"Greece offers 5 percent grants for hotel development"

Narin noted that Türkiye’s competitors are advancing rapidly in tourism. "Greece has secured green capital financing from European funds and provides a 50 percent grant for hotel construction. For the remaining 50 percent, it offers 20-year loans. Saudi Arabia has embarked on a massive $800 billion package. Egypt is dynamic, with the UAE investing $150 billion in the Alexandria region. Dubai has already surged ahead. The Arabian Peninsula is pouring money into tourism like sand in the desert," she said.

Antalya's tourism remains dependent on a few key markets Antalya's tourism remains dependent on a few key markets

"Allow residences in southern facilities"

Referring to the widespread prevalence of residences in Istanbul, Narin suggested the same model be adopted in southern provinces. "Residences are a product and model that should also exist in the south. They enable longer stays. To ensure swift capital inflow, 20 percent of existing investment capacity should be allowed to convert into residences, whether allocated or unallocated. We believe this would revitalize tourist towns that are desolate in winter. For example, if you have 1,000 rooms in Antalya, allow up to 20% to be converted into residences. Buildings within the facility can be transformed under strict regulations and with separate entrances. This model would generate revenue for both the state and individual investors," she explained.