Marriott International, operating in 7 provinces in Türkiye with 50 hotels under 20 brands and 8 thousand beds, announced its 2-year growth plan in this country. the company has nearly doubled its presence in the Turkish market over the past five years.
Strong growth plan
Anthony Capuano, President and CEO of Marriott International, recently visited Türkiye, highlighting Türkiye's rich cultural heritage, natural beauty, diverse travel experiences, and authentic hospitality. Capuano stated, "Marriott International takes pride in contributing to the growth and diversification of Türkiye's tourism industry through our long-standing presence in the market and strong growth plans."
Marriott International aims to open a hospitality school in Türkiye
During his visit to discuss Marriott's growth plans in Türkiye with hotel owners and investors, Capuano emphasized the company's commitment to employee development and the importance of building an inclusive and diverse leadership team in Türkiye. Among Anthony Capuano’s plans is the launch of a special program aimed at the Turkish market, which will collaborate with a hospitality school offering students the opportunity to receive education, gain work experience, and earn diplomas at Marriott Hotels in Türkiye.
Expansion plans until 2025
As part of Marriott's growth plans in Türkiye, the opening of over 20 new hotels in all segments, including luxury, premium, and economy, is expected by the end of 2025.
Moxy is expected to enter Türkiye from Istanbul and Izmir
The company's brand, Moxy Hotels, is expected to enter Türkiye with projects in Istanbul and Izmir. The expansion of the AC by Marriott portfolio with new hotels in Istanbul and Izmir, as well as the expansion of the Aloft Hotels and Residence Inn by Marriott portfolios with hotels scheduled to open next year, is also planned.
In the premium segment, the company plans to open its first hotels in Cappadocia and Uşak with the openings of Cappadocia Marriott Hotel and Sheraton Hotel & Thermal Spa Uşak. The expansion plans also include the Marriott Executive Apartments brand.
Strengthening its position in the luxury segment
Following the recent opening of Sanasaryan Han, a Luxury Collection Hotel in Istanbul, the company plans to strengthen its position in the luxury segment with the addition of Legacy Ottoman, a Luxury Collection Hotel, Istanbul, by 2025.
Marriott has 20 different brands in Türkiye
Currently, Türkiye hosts 20 Marriott Bonvoy brands, each offering different experiences in various segments. The brands currently operating in Turkey include: in the luxury segment, St. Regis Hotels & Resorts, The Ritz-Carlton, The Luxury Collection, EDITION, and JW Marriott; in the premium segment, Marriott Hotels, Sheraton Hotels & Resorts, Renaissance Hotels, Le Méridien, Westin Hotels, Tribute Portfolio, Autograph Collection, Delta Hotels by Marriott, Marriott Executive Apartments, and Design Hotels; in the focused service segment, Four Points by Sheraton, Aloft Hotels, Residence Inn by Marriott, and AC Hotels by Marriott; and in the economy segment, Four Points Express by Sheraton.