Celebrating its 25th anniversary in the Polish market, Coral Travel Group, one of Türkiye's leading tourism brands, held its annual “Coral Travel Poland – Summer Fest 2024” with Polish partner agencies and hotel representatives. The event, attended by approximately 300 travel agencies from all over Poland and 55 hotel representatives from seven different countries, provided an opportunity to strengthen collaborations over two days of activities.
At the successfully concluded event, Erdem Fidan, Coral Travel Poland's Deputy General Director of Sales and Marketing, shared details about the 2024 summer season operations, future plans, and new destinations. Participants, including travel agency and hotel representatives, engaged in various workshops to exchange industry knowledge.
"Serving 900,000 Polish Tourists"
Kaan Ergün, Coral Travel Group's Vice President responsible for Poland, highlighted that their market share in Poland has surpassed 20% after 25 years of operations. “Poland leads among the 10 source markets we operate in across Europe. This year, we are providing holiday services to approximately 900,000 Polish guests in various countries, including Türkiye, Greece, Spain, Egypt, Tunisia, Thailand, Vietnam, and the Dominican Republic. We are preparing to welcome 500,000 Polish guests in Türkiye throughout 2024,” said Ergün.
Emphasizing the productivity of their traditional summer festival, Ergün added, “Our event aims not only to offer various workshops to participants but also to enhance collaboration opportunities between travel agencies and hotel representatives. This meeting, organized by Coral Travel Poland, provides a significant platform for strengthening innovations and collaborations in the industry.”
Continued Growth in Europe
Coral Travel Group's European tour operator activities, which began in Poland, are expanding with operations in Germany, Austria, Estonia, Latvia, Lithuania, and, as of 2023, the Czech Republic, Switzerland, and Romania. With the commencement of organized holiday sales in the Netherlands, the group now operates in a total of 10 source markets in Europe. Serving 1.6 million European tourists in 2023, Coral Travel aims to host 2 million guests from European source markets this year.
